Keep on driving and don’t forget to toast …

22 Jul

Photo 16-07-13 4 40 47 PMIt all started in New york and its hot dogs and Los Angeles with its tacos. In Belgium we didn’t have trucks but “Frit kots” (a cabin which sells french frites) and “charettes a escargots” (a wheeled table with a hot pot of sea snails boiling all day long).
Now, the food trucks revolution is on, and many food trucks are operating in Paris, London, … and even Brussels. I love food trucks, I would dream of a bubble tea food truck stopping in front of the office … Maybe one day …

Photo 16-07-13 4 33 17 PM

Anyway, I met Jean-Baptiste, the dynamic owner of @keepontoasting on a market in Brussels last Sunday and he told me his story from the kitchen to the steering wheel of his truck to sell the best toasties in the country!

How did you decided to go on the road and buy your truck ? Tell us about your truck ? The customisations you did.

The foodtruck industry is big in the US and in Asia already, I thought there were no reason that Belgian customers can’t get a decent Photo 16-07-13 4 42 56 PMmeal on the street.
So I decided to use my experience as a skilled cook to improve the current offer.

The truck is a tailor-made brandnew one that a bought from a specialised company. There are two big fridges, another for the drinks and a large gas griddle to cook the toasties.

Why did you chose to become the specialist of the toast ?

Gourmet toastie or grilled cheese is a classic that everyone can rely to.
But it’s very customisable as a dish so I can show my creativity to surprise and impress customers.

The menu is rich and changes depending on the market.
The bread is made with spelt flour and bio veggies, … Jean-Baptistery cares about you and uses the best products for his toasties.
Photo 16-07-13 4 41 34 PM

How does you day looks like ?

I wake up early around 5am then I go to the garage. The baker delivers my spelt bread directly in the truck there.
Then I start to ride the truck to the early market at 6am to get the best daily vegetables, dairy products and meat. I go park at the day’s location to prepare the toasties and the daily dessert. I usually open from noon to 2pm and elsewhere from 5pm to 9pm.

Where can we find you ?

You can easily find the truck on a daily basis on Facebook, Twitter and Foursquare. The weekly schedule is on the website

Into good street food ? So start chasing the food trucks around the world, my favorites are
@waffletruck, the best Belgian waffles in the world!
@PhilSteaks, the authentic Philly Cheesesteak

In Paris,
@lecamionquifume, the specialist of the burger on wheels
@cantinecali, the 1st bio food truck

In Brussels,
@keepontoasting, the best toasties
@welovemellow, frozen yogurt truck

In Miami,
@bobastation, the bubble tea truck

5 Responses to “Keep on driving and don’t forget to toast …”

  1. Escaping Elegance July 22, 2013 at 7:33 PM #

    Food trucks have been big here in Halifax for a long time. In the past they were mainly fish and chip type places but now there are all kinds of delicacies. My 2 favourites are the Nomad Gourmet ( and the Food Wolf ( Fast and yummy!!

  2. viveka July 22, 2013 at 10:23 PM #

    Yes, Love good street food … toast, what a idea – checked out the website .. looks very good. Great post and thanks for the tips about food trucks.

    • chaseitorbchased July 22, 2013 at 10:27 PM #

      Street food is the future! Great quality and products, and funny to chase thanks to twitter.

      • viveka July 22, 2013 at 10:29 PM #

        Yes, I agree … when I was in US & Canada last year I had some fantastic lunches .. from food trucks.

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